Greek indigenous varieties poised to become the next big thing in the international market.
After the revival of the Greek vineyard during the 1980s and 1990s, Greek wine is now ready to take its next big step. Pushed by the financial turmoil that is hitting Greece, wine producers from all over the country are beginning to focus on the export market. Thanks to the numerous autochthonous grape varieties and the implementation of new strategies and innovative ideas, Greek winemakers are able to offer a wide range of well-made, well-priced wines with unique character. As these wines meet the needs of the modern wine consumer, Greek wine is very close to become the next big thing in the international market.
This is the topic developed by Greg Mihailos AIWS in his latest article published in Meininger’s Wine Business International magazine.